Award-winning Maternity Wear

Award Winning Maternity Fitnesswear


The MadeForMums awards involves around 400 judges, testing a whole range of products to select the best options for pregnant women,  new mums, parents, babies, toddlers and families.

We won the GOLD AWARD for the best maternity fashion range.

MadeForMums say:

Keep up your fitness routine in pregnancy and you’ll feel the benefit both physically and mentally. FittaMamma is the brand to wear for working up a sweat, and we love it so much we gave it our gold award!

Whether you’re a yoga lover, a gym bunny or a keen runner, FittaMamma has the kit you need to support your growing bump and bust while you work out. Their stylish Ultimate Maternity Sportswear top has been scientifically proven to reduce bump bounce by nearly 50%.

Made from high-performance, shape-retaining fabric and available in three different colour ways, the extra-firm waistband cradles your growing bump, while the triple-layer cross-back top has an inner bra to keep your boobs under control – no bouncing here!

The Ultimate leggings have the same bump-supporting technology, with a waist panel that can be rolled up over the bump or folded underneath if you prefer. With this sort of gear, you’ll be able to exercise with confidence, and it’s all available in sizes up to 18.

MFM judge Claire says: “As my second pregnancy progressed, so did my pelvic girdle pain. It was aggravated by my huge bump bouncing and by my ever-increasing bust – going to the gym became a dreaded experience. However, I found the FittaMamma leggings to be incredibly supportive, which helped to relieve my aching hips.  The material did not loosen during exercise or roll during movement and kept me feeling secure and supported. The top was my favourite – the inner bra kept my boobs in place and it supported my bump so well and stopped it bouncing during movement.”

Independent best maternity gym-wear

The Independent voted FittaMamma the ‘Best Buy’ for maternity gym wear.

They said: ‘FittaMamma is perfect for mums-to-be who are on the hunt for maternity gear that offers maximum support for high-intensity exercise. In fact, their ultimate maternity top is proven to better support your bump when compared to others on the market. A recent study of the University of Portsmouth found it reduce “bump bounce” by 48 per cent. With a ream of supportive features on offer, it’s not hard to see why.

It comes with an inner-bra area for extra breast support with a sturdy, extra firm band to support waist and hips. It’s got an extra back panel for posterior support and is made from breathable mesh panels to prevent over-sweating……if you’re an avid gym-goer and looking to invest, this is the piece for you.’ 

Women in Business Award

The FittaMamma business and its founder Alexandra McCabe have been externally recognised, winning awards for the innovative range of products and holistic approach to encouraging women to stay active during pregnancy.


alexandra mccabe entrepreneur


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